While working at Base Design, I had the chance to create motion design for Belgian Beer World — an immersive museum celebrating Belgium’s beer culture. The visual identity had been developed about eight years earlier, and I was tasked with bringing it to life for a new social media case study. My role was to add motion that stayed true to the original design.

To add a fresh and meaningful layer, I introduced a subtle rotating movement around the vertical axis, echoing the themes of a memory game, tasting, and the swirling motion of pouring beer — central experiences within the museum.